Pink fever: pop culture's sweet addiction
In the world of music, pink has more often than not been the favoured colour for hyper-feminine images. Various artists mostly used pink in the 1980s with Madonna and later in the 2010s with Ariana Grande. They employed the colour to project a playful yet powerful definition of femininity in their music videos, album covers, and performances.
Pink has reclaimed its rebellion and toughness from once being labelled a "girly" colour. Garish neon pinks were used in fashion, hair dye, and on album covers, making anti-establishment statements boldly, and bringing pink full circle away from feminine daintiness.
_edited.png)
_edited.png)
_edited.png)
During the greater part of the 20th century, pink was identified strongly with old-fashioned femininity, especially in fashion and Hollywood. The classic pink formal dress worn by Marilyn Monroe in Gentlemen Prefer Blondes (1953) solidified the colour’s connection with glamour and seduction. Barbie, launched by Mattel in 1959, became the emblem of pink-clad femininity and consumer culture as well. Barbie's and pink's close identification persisted for decades, finally resulting in the huge success of Barbie (2023), which reignited the world's fascination with the colour.
_edited.png)
_edited.png)
_edited.png)
Test Your Knowledge!!! Pop culture quiz
