

Shared in Pink: Stories from around the world

Pink is a transcultural colour representing everything from joy to protest. Its meaning varies from region to region, whether Jaipur's architectural masterpieces or the use of the pink triangle in the evolution of LGBTQ+ activism. This documents the myriad meanings of pink within fashion, politics, and activism globally.


In Japan, pink tends to have a completely different connotation, surrounding masculinity or the transience of life. The cultural meaning of pink in Japan is tightly connected to the cherry blossoms (Sakura), delicate light pink flowers that bloom for a very short time each spring. The cherry blossoms' fleeting beauty is honoured during Hanami, an ancient tradition when crowds gather and clients recline to admire the ephemeral blossoms. This belief mirrors the Japanese aesthetic tenet that articulates the insight of "mono not aware," the sympathy towards the impermanence of life.
Pink has great cultural significance in India, as it represents warmth, friendliness, and social standing. Jaipur, sometimes referred to as the "Pink City," is well-known for its unusual pink architectural design. Since pink was seen as the colour of hospitality, Maharaja Ram Singh ordered the city to be painted pink in 1876 to greet the Prince of Wales. This custom has been upheld, and visitors from all over the world are still drawn to Jaipur's pink structures (Stone City Blog, 2021).


Further, pink represents celebrations in traditional Indian attire. Pink dresses are worn by both males and females during festivals and major life events, thus displaying joy and celebration. The importance of pink in Indian culture reflects its meaning in communicating social messages and cultural values.
Pink is used in the ceremonial dresses among many African cultures to signify status, wealth, and vitality. This is practiced among the Sapeurs of the Republic of Congo, where bright shades, including pink, are donned as fashion symbols of respect and social stature. This subculture, noted for the flamboyant fashion, breaks from traditional gender norms and redefines masculinity by investing in colours like pink.
